February 26, 2013
As more companies add video to their marketing and communications efforts, it’s natural to want to include videos in emails, or at least the appearance of videos in emails. To do so, you have two options. First is to include an image that looks like a video player in the email, with a link to the actual webpage where the video is embedded. The viewer clicks the image in the email, the browser opens, and the video starts to play.
February 10, 2014
As the world’s most popular storytelling medium, video has perennially promised a way to not only create more dynamic email experiences, but also drive up engagement within the channel. Unfortunately, deliverability and rendering problems have long banished video from the inbox — until now. For the first time ever, embedded video in email is a reality for senders that approach the subject carefully and use the right set of technologies.
January 29, 2014
Here is information about email client support for video. The technology behind this solution is to first detect what email client your recipients are using as they open your email and dynamically serve either a full video with audio, a silent animated .GIF/.PNG video (if enabled) or a static image, depending on what the mail client supports.
October 8, 2013
Finally, senders can bring email messages to life with embedded video that plays back right inside the inbox. Increase video views, drive more clicks, and create one-of-a-kind inbox experiences using VideoEmail’s revolutionary Embedded Video in Email technology.
August 29, 2013
Video is again a hot topic of discussion among marketers and creative teams seeking to accelerate the dynamism of the email channel. In particular, the nascent HTML5 standard has opened new possibilities for embedding video into email messages that play right in the inbox. Yet simply because embedding video in email is possible, is it advisable?
July 1, 2013
Embedded Video in Email or EVE as I like to call it – doesn’t work for everyone, nor is it perfect. However it is so much better than it was just a few short years ago. In my latest research, I personally spent months studying the benefits. Via surveys, interviews and what matters most – does it push the revenue and/or create new efficiency? Yes, there is lifting to do, but wow, yes wow – when done right Embedded Video in Email can drive results.
June 6, 2013
VideoEmail, Inc, the leading provider of embedded video solutions for email marketers, today announced the general release and availability of its flagship product, VideoEmail, a solution enabling email senders to safely embed videos that play back directly within email messages (http://www.videoemail.com).
May 29, 2013
Look in your email inbox, and on any given day you’re likely to find several emails that feature videos. They can range from informational, educational to simply entertaining. But what is all the fuss about? Does video email marketing really lift response rates? Can anyone use video in their email marketing? What are the best tactics (or best practices for that matter)? Let’s find out!.
October 22, 2012
At this conference there was a village of hundreds of partner solutions, over 70 exhibiting. Some of my favorite solutions were 89 Degrees, a data-driven agency in the cloud that took the best client design award at this conference; and the emerging Offerpop that extends social to email and back again; not to mention Liveclicker, which enables video commerce across platforms.
October 4, 2012
Further supporting the benefits of embedding video in emails, video commerce expert Justin Foster reported that using the word “video” in an email’s subject line has been shown to increase open rates up to 20%, as compared to the same message without the word “video.”
October 4, 2012
Long an innovator when adopting new technologies and an expert in setting trends, this cosmetics juggernaut took a leap into the unknown when it decided to roll out its Supernatural collection with a video in email campaign.
August 31, 2012
With the help of Adestra’s partnership with Video Email Express from Liveclicker they were able to embed a section of code into their campaign in MessageFocus. This ensured that for every email they sent either a video, animated GIF or static image was displayed in the inbox depending on the recipient’s email client’s capabilities.
[internetretailer] Liveclicker Releases User-Generated Video App to Amplify Traffic and Strengthen Social Relationships for Online Retailers
August 30, 2012
“Engaging shoppers and fans with user-generated video is an accelerating trend in online retail,” said Justin Foster, Liveclicker’s Co-Founder and Vice President of Market Development. “With the addition of Video Voice to our suite of video commerce solutions, Liveclicker continues to lead the market with its commitment to providing retailers with innovative ways to engage shoppers with video.”
November 2, 2011
Video commerce expert Justin Foster recently presented the webinar, Video Email: Why, When and How, for the Email Experience Council (EEC) with Luke Glasner of Red Pill Email, and Rory Carlyle of Carlye, Inc. As a follow up, the EEC blog posted Justin’s Top 10 Takeaways…
October, 28 2011
I interviewed Luke Glasner, Co-Principal at RedPill Email, an email marketing vendor providing analysis, strategy, and optimization services in email, search and social media. Luke was one of the featured speakers for the recent webinar hosted by the Email Experience Council: “Video Email: When, Why, and How…”
July 21, 2011
It’s back! Liveclicker’s Third Annual Video Commerce Summit, the e-commerce industry’s largest event devoted to online video, is coming up fast August 1st & 2nd in San Francisco. The line-up for this jam-packed one day event has gotten better every year, and this year is not an exception…
July 18, 2011
With Hotmail’s release, the percentage of subscribers on a list that could receive full video in email may have just jumped by 15 to 35 percentage points, depending on the marketer’s list composition and the web browser in use by the subscriber (IE9 supports HTML5 video, but earlier versions of IE do not…
July 18, 2011
Such a move by Hotmail should be a boon to companies like Liveclicker which offer a video in email product as presently HTML5 video in emails is only supported on iOS devices and a handful of HTML5 enabled clients, while falling back to optimized animated .GIF video works elsewhere.
December 30, 2010
“2010 was an important year for Liveclicker as the video commerce industry began to take shape,” said Xavier Casanova, Co-Founder and CEO of Liveclicker. “Web commerce properties today are increasingly realizing the benefits of a ‘video everywhere’ strategy made possible by Liveclicker’s video commerce platform…”
July 26, 2010
Video Email Express relies on a patent-pending video email automation technology that senses an email recipient’s mail client right as a Liveclicker-enabled message is opened, then automatically delivers a compatible video directly in the body of the email using industry standard file formats…
May 21, 2010
May 13, 2010
“Overall, this is a positive step for the e-mail marketing industry,” says David Daniels, a former e-mail marketing analyst at Forrester Research Inc. who is now CEO of The Relevancy Group, a marketing consulting firm he launched early this year. “Animation in e-mail creative can drive response rates higher. And this partnership between Return Path and Liveclicker helps to remedy deliverability issues, which e-mail marketers continually cite as a top challenge…”
April 27, 2010
Consumers are adopting online video with blistering speed. All around us, marketers are jumping on the bandwagon by “video enabling” their programs to keep up with demand, but a big question still remains for email marketers…
April 21, 2010
Return Path, the global leader in email deliverability and reputation management services, in partnership with Liveclicker, the early leader in the emerging video commerce segment, today unveiled an in-video email solution to give marketers, and other companies sending email, a seamless and simple way to send in-email video…
April 7, 2010
The Video Commerce Summit is the only industry-wide annual event devoted to advancing the use of e-commerce video. BJ Fogg, Ph.D., Director of Stanford University’s Persuasive Technology Lab and one of FORTUNE Magazine’s “Top 10 Gurus to Watch” will lead the keynote session, “Placing Persuasive Video on the Path to Purchase…”
March 17, 2010
Leading online retailers and top global brands that take advantage of the Liveclicker HTML5 player deliver interactive video to iPhones and advanced web browsers while future-proofing investments in online video…
March 2, 2010
With the exception of GoodMail’s Certified Video service, LiveClicker is the only technology I have seen that allows marketers to easily bring full motion picture to email (excluding sound). I liked LiveClicker’s technology so much that I decided to partner them. This partnership will allow Gold Lasso’s clients easily leverage true video in email technology exchanging the simulated video control click-through image for something that’s truly engaging…
January 28, 2010
The ability to run video files in e-mail marketing campaigns is reaching new levels, with video technology companies including Flimp Media and Liveclicker working with e-mail services providers to offer new marketing applications…
January 13, 2010
Goodmail Systems, the creator of CertifiedEmail(tm), the industry’s standard class of trusted email, and Liveclicker, a developer of advanced video commerce applications, today announced a joint partnership to extend video email marketing to more consumers by adding Liveclicker’s video technology atop the Goodmail CertifiedEmail platform…
October 20, 2009
A video is worth a thousand pictures. Liveclicker is a new startup located in Silicon Valley, California. In partnership with leading eCommerce sites, they are currently building a comprehensive solution for enabling, managing and profiting from video commerce applications…
August 4, 2009
The rumors are true — developments in video are exploding into the world of email marketing. It feels like we’ve been waiting for ages to use video (and deliver it safely into inboxes), and the time is finally here…
April 3, 2012
Central to the idea of delivering a truly flawless campaign is the idea that mail clients are different, and based on their differences, special things need to happen in order to prevent recipients from receiving broken-looking emails. The only way to ensure all of the exception cases are handled properly is to use software that detects the mail client being used, and based on that detection, to dynamically serve the correct video clip or image.