[clickz.com] Connecting Marketing in Indianapolis
October 22, 2012
At this conference there was a village of hundreds of partner solutions, over 70 exhibiting. Some of my favorite solutions were 89 Degrees, a data-driven agency in the cloud that took the best client design award at this conference; and the emerging Offerpop that extends social to email and back again; not to mention Liveclicker, which enables video commerce across platforms.
[spokesagency.com] Just Add Video: The Rise of the iPhone Makes Video Email More Attractive
October 4, 2012
Further supporting the benefits of embedding video in emails, video commerce expert Justin Foster reported that using the word “video” in an email’s subject line has been shown to increase open rates up to 20%, as compared to the same message without the word “video.”
[clickz.com] Video in Email Looks Beautiful to Bare Escentuals
October 4, 2012
Long an innovator when adopting new technologies and an expert in setting trends, this cosmetics juggernaut took a leap into the unknown when it decided to roll out its Supernatural collection with a video in email campaign.
[adestra] August 2012: See how video rich email content significantly boosts response rates
August 31, 2012
With the help of Adestra’s partnership with Video Email Express from Liveclicker they were able to embed a section of code into their campaign in MessageFocus. This ensured that for every email they sent either a video, animated GIF or static image was displayed in the inbox depending on the recipient’s email client’s capabilities.
[internetretailer] Liveclicker Releases User-Generated Video App to Amplify Traffic and Strengthen Social Relationships for Online Retailers
August 30, 2012
“Engaging shoppers and fans with user-generated video is an accelerating trend in online retail,” said Justin Foster, Liveclicker’s Co-Founder and Vice President of Market Development. “With the addition of Video Voice to our suite of video commerce solutions, Liveclicker continues to lead the market with its commitment to providing retailers with innovative ways to engage shoppers with video.”
Top 10 Video Email Tips
November 2, 2011
Video commerce expert Justin Foster recently presented the webinar, Video Email: Why, When and How, for the Email Experience Council (EEC) with Luke Glasner of Red Pill Email, and Rory Carlyle of Carlye, Inc. As a follow up, the EEC blog posted Justin’s Top 10 Takeaways…
Why You Need Content Calendars for Your Video Email Marketing
October, 28 2011
I interviewed Luke Glasner, Co-Principal at RedPill Email, an email marketing vendor providing analysis, strategy, and optimization services in email, search and social media. Luke was one of the featured speakers for the recent webinar hosted by the Email Experience Council: “Video Email: When, Why, and How…”
2011 Video Commerce Summit Is Coming To San Francisco Next Month
July 21, 2011
It’s back! Liveclicker’s Third Annual Video Commerce Summit, the e-commerce industry’s largest event devoted to online video, is coming up fast August 1st & 2nd in San Francisco. The line-up for this jam-packed one day event has gotten better every year, and this year is not an exception…
Hotmail is First Major Webmail Client to Support Video in Email via HTML5
July 18, 2011
With Hotmail’s release, the percentage of subscribers on a list that could receive full video in email may have just jumped by 15 to 35 percentage points, depending on the marketer’s list composition and the web browser in use by the subscriber (IE9 supports HTML5 video, but earlier versions of IE do not…
Microsoft’s Hotmail First Major Web Mail Client to Support HTML5 Video in Email
July 18, 2011
Such a move by Hotmail should be a boon to companies like Liveclicker which offer a video in email product as presently HTML5 video in emails is only supported on iOS devices and a handful of HTML5 enabled clients, while falling back to optimized animated .GIF video works elsewhere.
Liveclicker Announces Record Growth in 2010
December 30, 2010
“2010 was an important year for Liveclicker as the video commerce industry began to take shape,” said Xavier Casanova, Co-Founder and CEO of Liveclicker. “Web commerce properties today are increasingly realizing the benefits of a ‘video everywhere’ strategy made possible by Liveclicker’s video commerce platform…”
Liveclicker Launches Video Email Automation Platform
July 26, 2010
Video Email Express relies on a patent-pending video email automation technology that senses an email recipient’s mail client right as a Liveclicker-enabled message is opened, then automatically delivers a compatible video directly in the body of the email using industry standard file formats…
Video Email Marketing Advances with HTML5 Video
May 21, 2010
For over a decade, email marketers have sought to integrate video directly into their email campaigns. Until recently, it hasn’t been possible. The closest email marketers have come is to link to a video from a static image within an email message to a landing page containing a video player. The reason for this limitation is that most email clients strip Javascript and Flash embeds due to security concerns. HTML5 video, on the other hand, is built directly into supporting mail clients/browsers, making security a non-issue…
New service promises to deliver marketing videos into e-mail inboxes
May 13, 2010
“Overall, this is a positive step for the e-mail marketing industry,” says David Daniels, a former e-mail marketing analyst at Forrester Research Inc. who is now CEO of The Relevancy Group, a marketing consulting firm he launched early this year. “Animation in e-mail creative can drive response rates higher. And this partnership between Return Path and Liveclicker helps to remedy deliverability issues, which e-mail marketers continually cite as a top challenge…”
BlueHornet and Liveclicker deliver joint webcast, “Video Email in 2010″
April 27, 2010
Consumers are adopting online video with blistering speed. All around us, marketers are jumping on the bandwagon by “video enabling” their programs to keep up with demand, but a big question still remains for email marketers…
Return Path debuts in-email video via partnership with Liveclicker
April 21, 2010
Return Path, the global leader in email deliverability and reputation management services, in partnership with Liveclicker, the early leader in the emerging video commerce segment, today unveiled an in-video email solution to give marketers, and other companies sending email, a seamless and simple way to send in-email video…
Liveclicker announces 2010 Video Commerce Summit
April 7, 2010
The Video Commerce Summit is the only industry-wide annual event devoted to advancing the use of e-commerce video. BJ Fogg, Ph.D., Director of Stanford University’s Persuasive Technology Lab and one of FORTUNE Magazine’s “Top 10 Gurus to Watch” will lead the keynote session, “Placing Persuasive Video on the Path to Purchase…”
Liveclicker Releases Industry’s First HTML5 Player Supporting Interactive Video Commerce
March 17, 2010
Leading online retailers and top global brands that take advantage of the Liveclicker HTML5 player deliver interactive video to iPhones and advanced web browsers while future-proofing investments in online video…
Gold Lasso Partners With LiveClicker Making Video In Email Possible
March 2, 2010
With the exception of GoodMail’s Certified Video service, LiveClicker is the only technology I have seen that allows marketers to easily bring full motion picture to email (excluding sound). I liked LiveClicker’s technology so much that I decided to partner them. This partnership will allow Gold Lasso’s clients easily leverage true video in email technology exchanging the simulated video control click-through image for something that’s truly engaging…
Companies launch new ways to deliver video e-mails in marketing campaigns
January 28, 2010
The ability to run video files in e-mail marketing campaigns is reaching new levels, with video technology companies including Flimp Media and Liveclicker working with e-mail services providers to offer new marketing applications…
Goodmail and Liveclicker deliver new video-based email marketing service
January 13, 2010
Goodmail Systems, the creator of CertifiedEmail(tm), the industry’s standard class of trusted email, and Liveclicker, a developer of advanced video commerce applications, today announced a joint partnership to extend video email marketing to more consumers by adding Liveclicker’s video technology atop the Goodmail CertifiedEmail platform…
Liveclicker pioneers video in email
October 20, 2009
A video is worth a thousand pictures. Liveclicker is a new startup located in Silicon Valley, California. In partnership with leading eCommerce sites, they are currently building a comprehensive solution for enabling, managing and profiting from video commerce applications…
The Video Boom: Video Takes Over the Inbox
August 4, 2009
The rumors are true — developments in video are exploding into the world of email marketing. It feels like we’ve been waiting for ages to use video (and deliver it safely into inboxes), and the time is finally here…
[reelseo] Video Email Facts & Marketing Best Practices: The Case For Video In Email
April 3, 2012
Central to the idea of delivering a truly flawless campaign is the idea that mail clients are different, and based on their differences, special things need to happen in order to prevent recipients from receiving broken-looking emails. The only way to ensure all of the exception cases are handled properly is to use software that detects the mail client being used, and based on that detection, to dynamically serve the correct video clip or image.