Video Email Express News

[] How to Create Video Emails

February 26, 2013

As more companies add video to their marketing and communications efforts, it’s natural to want to include videos in emails, or at least the appearance of videos in emails. To do so, you have two options. First is to include an image that looks like a video player in the email, with a link to the actual webpage where the video is embedded. The viewer clicks the image in the email, the browser opens, and the video starts to play.

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[ExactTarget] Bringing the Small Screen to Email

February 10, 2014

As the world’s most popular storytelling medium, video has perennially promised a way to not only create more dynamic email experiences, but also drive up engagement within the channel. Unfortunately, deliverability and rendering problems have long banished video from the inbox — until now. For the first time ever, embedded video in email is a reality for senders that approach the subject carefully and use the right set of technologies.

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[Mailerlite] Top 3 Takeaways from Email Evolution 2014 in Miami #EEC14

January 29, 2014

Here is information about email client support for video. The technology behind this solution is to first detect what email client your recipients are using as they open your email and dynamically serve either a full video with audio, a silent animated .GIF/.PNG video (if enabled) or a static image, depending on what the mail client supports.

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[] 9 New HubExchange Apps Available in the Marketplace

October 8, 2013

Finally, senders can bring email messages to life with embedded video that plays back right inside the inbox. Increase video views, drive more clicks, and create one-of-a-kind inbox experiences using VideoEmail’s revolutionary Embedded Video in Email technology.

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[Experian] Embedded video in email: Best practices Q&A, webinar

August 29, 2013

Video is again a hot topic of discussion among marketers and creative teams seeking to accelerate the dynamism of the email channel. In particular, the nascent HTML5 standard has opened new possibilities for embedding video into email messages that play right in the inbox. Yet simply because embedding video in email is possible, is it advisable?

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[The Relevancy Group] Video Kills Again! Embedded Video in Email – EVE

July 1, 2013

Embedded Video in Email or EVE as I like to call it – doesn’t work for everyone, nor is it perfect. However it is so much better than it was just a few short years ago. In my latest research, I personally spent months studying the benefits. Via surveys, interviews and what matters most – does it push the revenue and/or create new efficiency? Yes, there is lifting to do, but wow, yes wow – when done right Embedded Video in Email can drive results.

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[PR Web] VideoEmail Launches Flagship Solution Enabling Fully Embedded Video in Email

June 6, 2013

VideoEmail, Inc, the leading provider of embedded video solutions for email marketers, today announced the general release and availability of its flagship product, VideoEmail, a solution enabling email senders to safely embed videos that play back directly within email messages (

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[Smart Insights] The Truth about Video Email Marketing

May 29, 2013

Look in your email inbox, and on any given day you’re likely to find several emails that feature videos. They can range from informational, educational to simply entertaining. But what is all the fuss about? Does video email marketing really lift response rates? Can anyone use video in their email marketing? What are the best tactics (or best practices for that matter)? Let’s find out!.

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[] Connecting Marketing in Indianapolis

October 22, 2012

At this conference there was a village of hundreds of partner solutions, over 70 exhibiting. Some of my favorite solutions were 89 Degrees, a data-driven agency in the cloud that took the best client design award at this conference; and the emerging Offerpop that extends social to email and back again; not to mention Liveclicker, which enables video commerce across platforms.

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[] Just Add Video: The Rise of the iPhone Makes Video Email More Attractive

October 4, 2012

Further supporting the benefits of embedding video in emails, video commerce expert Justin Foster reported that using the word “video” in an email’s subject line has been shown to increase open rates up to 20%, as compared to the same message without the word “video.”

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[] Video in Email Looks Beautiful to Bare Escentuals

October 4, 2012

Long an innovator when adopting new technologies and an expert in setting trends, this cosmetics juggernaut took a leap into the unknown when it decided to roll out its Supernatural collection with a video in email campaign.

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[adestra] August 2012: See how video rich email content significantly boosts response rates

August 31, 2012

With the help of Adestra’s partnership with Video Email Express from Liveclicker they were able to embed a section of code into their campaign in MessageFocus. This ensured that for every email they sent either a video, animated GIF or static image was displayed in the inbox depending on the recipient’s email client’s capabilities.

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[internetretailer] Liveclicker Releases User-Generated Video App to Amplify Traffic and Strengthen Social Relationships for Online Retailers

August 30, 2012

“Engaging shoppers and fans with user-generated video is an accelerating trend in online retail,” said Justin Foster, Liveclicker’s Co-Founder and Vice President of Market Development. “With the addition of Video Voice to our suite of video commerce solutions, Liveclicker continues to lead the market with its commitment to providing retailers with innovative ways to engage shoppers with video.”

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Top 10 Video Email Tips

November 2, 2011

Video commerce expert Justin Foster recently presented the webinar, Video Email: Why, When and How, for the Email Experience Council (EEC) with Luke Glasner of Red Pill Email, and Rory Carlyle of Carlye, Inc. As a follow up, the EEC blog posted Justin’s Top 10 Takeaways…

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Why You Need Content Calendars for Your Video Email Marketing

October, 28 2011

I interviewed Luke Glasner, Co-Principal at RedPill Email, an email marketing vendor providing analysis, strategy, and optimization services in email, search and social media. Luke was one of the featured speakers for the recent webinar hosted by the Email Experience Council: “Video Email: When, Why, and How…”

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2011 Video Commerce Summit Is Coming To San Francisco Next Month

July 21, 2011

It’s back! Liveclicker’s Third Annual Video Commerce Summit, the e-commerce industry’s largest event devoted to online video, is coming up fast August 1st & 2nd in San Francisco. The line-up for this jam-packed one day event has gotten better every year, and this year is not an exception…

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Hotmail is First Major Webmail Client to Support Video in Email via HTML5

July 18, 2011

With Hotmail’s release, the percentage of subscribers on a list that could receive full video in email may have just jumped by 15 to 35 percentage points, depending on the marketer’s list composition and the web browser in use by the subscriber (IE9 supports HTML5 video, but earlier versions of IE do not…

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Microsoft’s Hotmail First Major Web Mail Client to Support HTML5 Video in Email

July 18, 2011

Such a move by Hotmail should be a boon to companies like Liveclicker which offer a video in email product as presently HTML5 video in emails is only supported on iOS devices and a handful of HTML5 enabled clients, while falling back to optimized animated .GIF video works elsewhere.

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Liveclicker Announces Record Growth in 2010

December 30, 2010

“2010 was an important year for Liveclicker as the video commerce industry began to take shape,” said Xavier Casanova, Co-Founder and CEO of Liveclicker. “Web commerce properties today are increasingly realizing the benefits of a ‘video everywhere’ strategy made possible by Liveclicker’s video commerce platform…”

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Liveclicker Launches Video Email Automation Platform

July 26, 2010

Video Email Express relies on a patent-pending video email automation technology that senses an email recipient’s mail client right as a Liveclicker-enabled message is opened, then automatically delivers a compatible video directly in the body of the email using industry standard file formats…

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Video Email Marketing Advances with HTML5 Video

May 21, 2010

For over a decade, email marketers have sought to integrate video directly into their email campaigns. Until recently, it hasn’t been possible. The closest email marketers have come is to link to a video from a static image within an email message to a landing page containing a video player. The reason for this limitation is that most email clients strip Javascript and Flash embeds due to security concerns. HTML5 video, on the other hand, is built directly into supporting mail clients/browsers, making security a non-issue…

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New service promises to deliver marketing videos into e-mail inboxes

May 13, 2010

“Overall, this is a positive step for the e-mail marketing industry,” says David Daniels, a former e-mail marketing analyst at Forrester Research Inc. who is now CEO of The Relevancy Group, a marketing consulting firm he launched early this year. “Animation in e-mail creative can drive response rates higher. And this partnership between Return Path and Liveclicker helps to remedy deliverability issues, which e-mail marketers continually cite as a top challenge…”

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BlueHornet and Liveclicker deliver joint webcast, “Video Email in 2010″

April 27, 2010

Consumers are adopting online video with blistering speed. All around us, marketers are jumping on the bandwagon by “video enabling” their programs to keep up with demand, but a big question still remains for email marketers…

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Return Path debuts in-email video via partnership with Liveclicker

April 21, 2010

Return Path, the global leader in email deliverability and reputation management services, in partnership with Liveclicker, the early leader in the emerging video commerce segment, today unveiled an in-video email solution to give marketers, and other companies sending email, a seamless and simple way to send in-email video…

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Liveclicker announces 2010 Video Commerce Summit

April 7, 2010

The Video Commerce Summit is the only industry-wide annual event devoted to advancing the use of e-commerce video. BJ Fogg, Ph.D., Director of Stanford University’s Persuasive Technology Lab and one of FORTUNE Magazine’s “Top 10 Gurus to Watch” will lead the keynote session, “Placing Persuasive Video on the Path to Purchase…”

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Liveclicker Releases Industry’s First HTML5 Player Supporting Interactive Video Commerce

March 17, 2010

Leading online retailers and top global brands that take advantage of the Liveclicker HTML5 player deliver interactive video to iPhones and advanced web browsers while future-proofing investments in online video…

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Gold Lasso Partners With LiveClicker Making Video In Email Possible

March 2, 2010

With the exception of GoodMail’s Certified Video service, LiveClicker is the only technology I have seen that allows marketers to easily bring full motion picture to email (excluding sound). I liked LiveClicker’s technology so much that I decided to partner them. This partnership will allow Gold Lasso’s clients easily leverage true video in email technology exchanging the simulated video control click-through image for something that’s truly engaging…

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Companies launch new ways to deliver video e-mails in marketing campaigns

January 28, 2010

The ability to run video files in e-mail marketing campaigns is reaching new levels, with video technology companies including Flimp Media and Liveclicker working with e-mail services providers to offer new marketing applications…

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Goodmail and Liveclicker deliver new video-based email marketing service

January 13, 2010

Goodmail Systems, the creator of CertifiedEmail(tm), the industry’s standard class of trusted email, and Liveclicker, a developer of advanced video commerce applications, today announced a joint partnership to extend video email marketing to more consumers by adding Liveclicker’s video technology atop the Goodmail CertifiedEmail platform…

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Liveclicker pioneers video in email

October 20, 2009

A video is worth a thousand pictures. Liveclicker is a new startup located in Silicon Valley, California. In partnership with leading eCommerce sites, they are currently building a comprehensive solution for enabling, managing and profiting from video commerce applications…

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The Video Boom: Video Takes Over the Inbox

August 4, 2009

The rumors are true — developments in video are exploding into the world of email marketing. It feels like we’ve been waiting for ages to use video (and deliver it safely into inboxes), and the time is finally here…

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[reelseo] Video Email Facts & Marketing Best Practices: The Case For Video In Email

April 3, 2012

Central to the idea of delivering a truly flawless campaign is the idea that mail clients are different, and based on their differences, special things need to happen in order to prevent recipients from receiving broken-looking emails. The only way to ensure all of the exception cases are handled properly is to use software that detects the mail client being used, and based on that detection, to dynamically serve the correct video clip or image.

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