Deliver video in email at up to 70% of your list

VideoEmail detects the mail client your recipients are using in real-time, as they open your messages. Then, the solution dynamically serves either a full video with audio, a silent animated .GIF/.PNG video (if enabled) or a static image, depending on what the mail client supports. Who will see video in the email?

Keep your ESP

As a VideoEmail client, you will send all of your campaigns as normal – from your trusted ESP or email marketing software. VideoEmail will automate the video delivery. There is no integration required.

Avoid deliverability and rendering hassles

VideoEmail does not rely on proprietary technologies like Flash, which is blocked by most mail clients/ISPs for security reasons. Instead, we rely on open and widely deployed standards such as HTML5, animated .GIF/.PNG, and static images. The size of your emails won’t increase and your campaign send speeds are unaffected. Recipients that are able to see video in the email will see it. Everybody else will receive an experience that’s properly formatted for the mail client being used.

Measure your success

Track how many people are clicking “play” on your embedded video, how much of your list is seeing the full video in the email client, and how many are seeing a silent animated .GIF video or static image. Measure how much of your animated .GIF videos are being watched in the email, even see how different email clients are rendering video and track viewing trends over time.

Automated video encoding

VideoEmail will encode multiple versions of your video based on a single source video file you upload through a simple web interface. The system generates HTML5 videos (full-framerate video with audio that plays in the inbox), animated .GIF/.PNG videos (silent videos that play in the inbox), and a static image of your choice for each campaign. Then, as your recipients open their emails, VideoEmail matches the mail client in use with the appropriate asset created by our system, thus ensuring 100% compatibility. Check out our VideoEmail examples.

One simple embed code. 100% Coverage.

A single embed code generated by VideoEmail is added to your outbound emails to ensure 100% of the list receives a properly rendered email. Regardless of whether a recipient is able to see video in his mail client, VideoEmail will serve what the mail client is able to play. See how the VideoEmail technology works.